Moving our brand forward Togetha
Our new brand identity is designed to reflect our commitment to helping people work together.
Why we are changing
Know Business has grown over the last few years and as our business has evolved, so has what we stand for and what we do.
Whilst our community and businesses rely on and implement technology and software, the ultimate goal of using Atlassian products and the solutions we create is to empower people within organisations to work more effectively with each other.
We found ourselves using ‘Together’ all the time. Together with clients, partners, groups of organisations collaborating.
That’s why our new brand is focused on what we actually do and why our name has changed to Togetha because this is what we actually do — we help teams work better together.
Our new brand design
Our new brand identity is designed to reflect our commitment to helping teams work together with a simple and elegant typographic solution. The two lower case t’s are stylised to suggest people and the collaboration we encourage within teams and how we work with our clients. With a fresh and modern colour palette we reflect the vibrant teamwork we help our clients achieve.
Our creative partners
Our new brand name, strategy and design was developed by our creative partners Propella who are an Australian based agency who work on projects around the world.
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